Testing your page speed is crucial for maintaining a high-performing website that meets user expectations. In today’s fast-paced digital world, visitors expect sites to load within seconds—any delay can lead to frustration and higher bounce rates. A slow website can cost you potential customers and damage your brand’s reputation.

Beyond user experience, page speed is a key factor in search engine rankings. Google and other search engines prioritize fast-loading sites, meaning a quicker website can directly improve your visibility and organic traffic. It also helps ensure optimal performance across different devices and internet connections, especially mobile.

By regularly testing and optimizing your page speed, you enhance usability, boost engagement, support SEO efforts, and ultimately increase conversions and business growth.